THE ENTREPRENEUR'S CHOICE PROGRAM
New entrepreneurs typically make sure they pick a business whose products are in demand, but rarely make sure the business fits them. Most successful entrepreneurs chose both a viable business niche and a business that fit their individual traits and talents well so they could spend their days doing work that maximized their strengths and minimized time spent doing tasks that not natural to them.
The Pathfinder Entrepreneur's Choice Program is the smart way to pick the right kind of business. It has been said that running a business is a little like being a farmer because of the wide variety of necessary skills; new businesses frequently fail because the owner was not prepared for the myriad tasks necessary for successful operation. Our in-depth Pathfinder Career Testing Program, personal assignments and a series of telephone consultations will lead you to the right decision. We are not accountants, lawyers or financial experts so we can't help you decide on a specific business’ viability. What we will do, however, is help you choose one that fits you perfectly.
Just because you are dreaming of a certain type of business doesn’t mean it is a good choice. A former lead instructor at the Navy's Top Gun fighter pilot school retired and bought a temporary-employment franchise but instead of working with gung-ho pilots, he now had to deal with people who sometimes couldn’t even be trusted to show up. Too late, he realized that this mattered very much to him. Your chances of both success and satisfaction as an entrepreneur are greatly enhanced when you pick the right business for you. Rockport can help you:
• Choose a business that fits you perfectly.
• Greatly improve the odds that you will succeed.
• Find a business that you will enjoy, day after day, year after year.
• Wake up in the morning looking forward to going to work.
• Decide which tasks you will do and which you should have done by other people.
• Recognize areas where you will need to put extra energy into learning the necessary skills.
