Join The Webinar

Limited number of spots available. Next enrollment opens 2025

The Rockport Institute Career Consultant Certification

Change lives with the leading certification in career consulting

An exclusive opportunity for motivated mental health professionals, HR professionals, educators and counselors, to become a certified career consultants, to make a bigger impact, and to increase their income.

Join the intensive, advanced training that equips you to administer the scientifically-based Pathfinder Aptitude Assessment and use the results to offer objective, accurate career guidance.

The average person spends 84,365 hours (one-third) of their life at work.

Everyone wants to be successful and fulfilled in their career. But the way we make decisions about how we’re going to spend one-third of our lives is often hit-and-miss.

We’ve got no access to objective information to help us choose the type of job best suited for us — so we pick a path based on what we know and hope for the best.

No wonder many people struggle to find success, fulfillment, and joy at work — and spend years plagued with self-doubt; never reaching their potential, going through the motions, and searching for more…

As someone who works with people in all of stages of their career, you’ve seen this struggle up close and personal.

People looking to move or choose new careers. Looking for clarity. Looking for “that thing” which lights them up. Looking for a career that makes their heart — and their bank account — sing.

What if there was a reliable, objective tool and proven method to confidently guide your clients to success?

The Pathfinder Career Design Method is a scientifically-based, whole-person method to help people choose — or change to — a fulfilling, successful career.

You will feel a deep sense of satisfaction, knowing that you have been instrumental in guiding them toward success in a vital area of their lives.

As an accredited Shaina Keren coach and a certified Rockport career consultant, you'll be licensed to administer and interpret the leading Pathfinder Aptitude Assessment and use the results to help people choose a job that matches their strengths, interests, values and dreams.

With deeper self-awareness, increased confidence, and eye-opening clarity to make informed career choices, your clients will look forward to Mondays (and Tuesdays, Wednesdays, Thursdays, and Fridays).

Offered for the first time in this format

An advanced, hands-on training for purpose-driven professionals

Limited number of spots available
Next enrollment opens 2025

Based on
objective data

This certification licenses you to administer the Pathfinder Aptitude Assessment and interpret the results.

As one of the only tests in the world that measures 13 cognitive aptitudes, it provides an unbiased foundation to guide accurate and informed career choices.

Focused on
implementation

In addition to high-level content, you will get 1:1 feedback and group participation where you’ll apply the theory to real-life scenarios through role-plays, discussions, and hands-on exercises.

The extensive hands-on practice ensures you build confidence and competence to apply the method.

Developed by
the Rockport Institute

Established in 1981, the Rockport Institute pioneered the field of career coaching as we know it today. It has helped tens of thousands of individuals discover a fulfilling career.

Facilitated by
Shaina Keren, M.S.Ed

Shaina Keren is a prominent and sought-after career consultant, trainer, speaker, and podcast guest. She trained directly under Nicholas Lore, the founder of Rockport Institute, and has helped over 2000 people find jobs they love.

Become a trained career consultant and take your impact and career to the next level

You’re driven by a calling to make a difference.  Whether you’re a therapist, teacher, recruiter or counselor — you show up for more than a paycheck.

Your genuine desire to serve shows up in how you guide, support, and empower the people you work with. You’re known for your non-judgmental compassion, sharp insights, and empowering support.

And with the groundbreaking method you’ll learn in this program, you can help your clients achieve the career clarity they’re looking for — while advancing your professional skills.

Cultivate your career.

After completing this advanced training, course, you will receive:

A license to administer the Pathfinder Aptitude Assessment

A Rockport Career consultant certification

A Shaina Keren Career Coach accreditation

With this advanced certification, you will have the expertise to

Administer the Pathfinder Aptitude Assessment and interpret the results to offer your client personalized, valuable feedback

Use the Pathfinder Career Design Method to offer practical, career guidance that empowers individuals to actualize their deepest potential

Build your reputation and credibility as an expert as an expert career consultant

Charge market rates for professional aptitude testing and career guidance ranging from $500/single session to $5000/package of several sessions

With your holistic, data-based guidance, your clients will:

Develop deeper self-awareness, appreciation, and understanding of their natural strengths

Discover the underlying reason why they haven’t been successful at their jobs and feel validated at their challenging career experiences

Arrive at clarity about the type of job that will match their talents, strengths, personality types and values

Have the confidence to pursue a meaningful, satisfying job that is both practical and perfect

What is the Pathfinder Career Method?

A proven way to give us objective information about what our brain likes to do, and then use that data in alignment with values, likes, passions, dreams and goals to choose a career where we will thrive.

To understand the power of this method, let’s meet Mr Hippo…

Imagine Mr Hippo the hippopotamus pursuing a career as a prima ballerina because he always loved going to watch the ballet. Even if he changes bosses, reads self-development books, goes to therapy, works with a mentor, gets a pay raise, moves companies, gets positive feedback, or attends a motivational seminar, he will never succeed. He may get depressed, look down on himself, and be demotivated. He may think “if only I tried harder, I’d succeed”.

MR. Hippo
Security Guard, CIA

We know the truth: When Mr Hippo figures out — and uses — his natural strengths to choose a job like a security guard for the CIA (if he loves spie movies) or a bouncer for a nightclub (if he’s a night owl and loves to party) — he will excel.

Mr. Hippo is a funny — but profound — example of why we do or don’t succeed at work.

The Fact Is

A successful, fulfilling meaningful career starts with knowing what your brain’s wired to do best.

Because when do things our brains are good at and our brains like doing (our natural aptitudes), we’re happy. We’re challenged. We’re excited. We’re successful.

Conversely, when we work in a job that doesn’t use our natural aptitudes, we’re demotivated. We’re bored. We’re drained. We.re stifled. We know we need a change, but we don’t know how to choose a more meaningful, joyful job.

The Pathfinder Career Design Method begins with the Pathfinder Aptitude Assessment, and then uses the assessment results — plus an in-depth exploration of their values and needs — to help a person to choose their career.

The Pathfinder Aptitude Assessment is an objective, fact-based measurement of how our brains function and think.

Based on the most advanced research in human behavior, the Pathfinder Aptitude Assessment delivers consistent, accurate & objective results about 13 inherent natural skills and strengths (aptitudes). There are no “good” or “bad” results; the test simply offers data about one’s brain’s natural way of working and thinking.

HOW IT COMPARES TO OTHER TESTS

Other tests, like the Jung, 16 personalities, Kolbe, and Clifton Strengths, focus on personality, learning styles, or group strengths.

These assessments are useful for identifying specific organizational roles but don’t offer an objective, comprehensive perspective essential for long-term career planning.

The Pathfinder Aptitude Assessment
Level of knowledge or experience of the working world.
Does not require any knowledge of professions or careers. It provides accurate results whether you've just graduated from high school or have had a successful career as a senior executive.
Emotional or psychological state when taking the test
Research shows that this assessment provides consistent results across the board.
Emotional or psychological state when taking the test
This test provides immense value for everyone.

Those with high self-awareness find powerful validation and a new way to understand their careers till now.

Younger individuals with less self-awareness will gain an eye-opening understanding of why they succeeded or struggled in certain areas up till now — along with clarity make better career decisions going forward.
Other tests
Level of knowledge or experience of the working world.
Assume participants have some knowledge or experience in the working world. If someone has never worked before or isn’t familiar with other job roles,  these tests won’t provide valuable direction.
Emotional or psychological state when taking the test
Research shows that the outcomes of other aptitude tests can fluctuate based on an individual's emotional state when taking the test.
Emotional or psychological state when taking the test
These tests are most effective for individuals with a high level of self-awareness, as they rely on an accurate self-assessment of one's skills, strengths, and interests.

If someone doesn’t yet have a strong self-understanding, these tests may not accurately represent their strengths,  capabilities or ideal career choices.
The Pathfinder Aptitude Assessment
Other tests
Level of knowledge or experience of the working world.

Does not require any knowledge of professions or careers. It provides accurate results whether you've just graduated from high school or have had a successful career as a senior executive.

Assume participants have some knowledge or experience in the working world. If someone has never worked before or isn’t familiar with other job roles, these tests won’t provide valuable direction.

Emotional or psychological state when taking the test

Research shows that this assessment provides consistent results across the board.

Research shows that the outcomes of other aptitude tests can fluctuate based on an individual's emotional state when taking the test.

Level of self-awareness

This test provides immense value for everyone.

Those with high self-awareness find powerful validation and a new way to understand their careers till now.

Younger individuals with less self-awareness will gain an eye-opening understanding of why they succeeded or struggled in certain areas up till now — along with clarity make better career decisions going forward.

These tests are most effective for individuals with a high level of self-awareness, as they rely on an accurate self-assessment of one's skills, strengths, and interests.

If someone doesn’t yet have a strong self-understanding, these tests may not accurately represent their strengths, capabilities or ideal career choices.

The Pathfinder Career Design Method

Once a person has taken the Pathfinder Aptitude Assessment, their career consultant guides them along a focused process of feedback, discovery, and guidance. The outcomes is clarity and confidence to make career choices where a person will thrive.

Master the Pathfinder Career Design Method in a vibrant professional environment

Assess & interpret

You will receive extensive training on administering the test, interpreting the test results, and running a meaningful feedback session with clients.

Discover and uncover

As a skilled detective, your role is to help a client identify clarify their likes, interests, passions, values, dreams, and goals. You will also learn when and how and to use additional tests to add deeper insights

Guide, align , and inform

It’s time to put all the puzzle pieces together. Drawing on your relevant life experiences, professional network, and industry knowledge, you will empower your client to confidently make an informed and accurate career choice.

Program Structure

In addition to the formal coursework, you will receive extensive support, interaction and guidance from your facilitator and peer group.

High-Level Content

Each week you will be required to watch the assigned recorded videos.. This is a requisite for partaking in the live group session.

Individual Classwork

You will work with 5 case study clients, taking them through the Pathfinder Career Design Method from start to finish with Shaina’s supervision and guidance.

You will submit 2 videos for in-depth critique and detailed feedback from Shaina

You will also have 2 individual sessions with Shaina to prepare for your case study sessions (pre- or post-assessment).

You will submit the transcripts along with a detailed summary of the session for the remaining 3 case studies..

Group Learning

A live session will take place every week. You will prepare have the opportunity to present to the group. Your instructor and group members will offer feedback and ask questions. These sessions include mock sessions, role-plays, dialogues, and live coaching.

This program is designed for experienced, self-motivated professionals who have a solid understanding of counseling fundamentals, and now want the theory and practical skills to provide data-based career guidance.

WEEKLY OFFICE HOURS

Regular office hours ensure you can easily access your facilitator throughout the program. Personalized guidance from your trainer allows you to ask questions, clarify concepts, and get support with your coursework.

COLLABORATIVE COMMUNITY

Connect with growth-driven like-minded professionals. You can share experiences, meet new colleagues, ask questions,and learn from one another in our vibrant online community.

1. The program size is limited so that everyone can actively participate.

2. To earn this certification, you'll need to attend at least 80% of the live sessions.

3. We recommend setting aside 4 - 5 hours a week for the duration of the program.

Course Content

Course lessons cover the following.

1. Course lessons cover the following.

- Aptitude Testing History & Overview and Defining aptitudes, strengths, talents, personality

- SCARF Model

- Aptitude Testing

- MBTI Personality Type Training

2. The 13 Aptitudes

- Personality groupings: Extrovert/Introvert, Tribal/Maestro

- Spatial/Non-Spatial reasoning

- Types of reasoning: Diagnostic Reasoning and Analytical Reasoning

- Rate of Idea Flow

- Visualizing Possibilities

- Visual Dexterity

- Types of memory: Number Memory, Design Memory, Associative Memory

3. Working with Clients

- Practice Clients Guide

- CIF & Resume Review

- Generating a Session Game Plan

- Presenting a Case Study of a sample client form and resume

- Sample Results Interpretation Session with Explanations & Feedback

- Resume & Cover Letter Guide

- LinkedIn Profiles: For Your Clients & Your Practice

Who is this training for?

It’s designed for any professional who wants to advance their career and provide richer, more objective, data-based career guidance. Participants include:

HR Professionals
Life Coaches
College Admissions
Guidance Counselors
Recruiters
Dating Coaches
Social Workers
NPO Staff
Youth Counsellors
Resume Writers
Corporate Consultants
Business Coaches
Training and development Professionals
Senior High School Educators

While most of our consultants have a coaching or counseling background, it is not a requirement. If you have rich life experience, a deep commitment to helping people, and relentless curiosity about human behavior, you can excel as a career consultant, and we’d love to welcome you to our group.

Not sure of whether this training is right for you? Schedule your free no-obligation consult with your trainer Shaina Keren

Schedule a call

Helping people find the clarity and confidence they need to thrive in their careers is one of the most meaningful ways you can impact the world.

About the Rockport Institute

Learn from the people who invented career coaching

Founded by Nicholas Lore, the universally acknowledged inventor of career coaching as we know it today, the Rockport Institute has spent the last 40 years developing, researching, and refining the world’s most successful career coaching programs. These programs guide clients to confidently make fulfilling and successful career decisions.

Our holistic approach focuses on helping individuals discover careers that align with their passions, values, strengths, and personal interests.

Our track record includes guiding over 20,000 diverse individuals towards career success including professionals, student-athletes,  national and global leaders, Fortune 500 executives, and policymakers.

After seeing the life-altering impact of the Rockport Institute, Nick went on to author the best-selling "The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success." This book takes its readers along an in-depth journey of self-discovery and has helped tens of thousands of individuals discover a job they truly love.

Recognized as a foundational work for career choices, Simon & Shuster will be publishing an updated and revised edition in 2024.

About your Facilitator

Shaina Keren, M.S.Ed

Director of Training and Development, Rockport Institute, Career Consultant

Shaina Keren's winding career journey began with her desire to make a meaningful impact. After graduating with a Master's in Education, she worked successfully in various roles within the education field but struggled to discover a fulfilling, challenging role that she loved.

After a decade of feeling uninspired and unfulfilled at work, Shaina took the Pathfinder Aptitude Assessment. The results revealed the exact reasons why she hadn’t loved her jobs until now, It also unveiled her true purpose: to blend her love for education and people in alignment with her natural abilities, strengths, and interests. To her surprise and joy, she discovered her calling in guiding others to uncover and pursue their dream careers.

As a certified Rockport career consultant, mentored directly by Nicholas Lore, Shaina now empowers individuals to find their dream jobs and attain the salaries they truly deserve.

In addition to running a thriving coaching practice with over 2000 thrilled clients, Shaina is a sought-after speaker, podcast guest, and business consultant, dedicated to helping people to intentionally create success, happiness, and fulfillment in their careers.

The Pathfinder Career Design Method offers life-changing clarity and direction to people in all stages of their careers.

Here’s how Shaina Keren has impacted hundreds of lives using this approach.

“Shaina is an expert in helping people realize their value and guiding them to success. “

If you need help negotiating a raise, advancing in your position, or just evaluating your current career, I highly recommend reaching out to Shaina Keren. Shaina is an expert in helping people realize their value and guiding them to sucess. Her vast knowledge in various industries, employee behavior, and work attributes, allows her to be an invaluable asset to anyone seeking her help.

Israel Stern

“She took my vision and passions and icombined them to create my new career.”

Shaina has to be the greatest miracle worker there's to be found! I was feeling super stuck, unfulfilled, and like lots of great potential was rotting inside me. Not to mention the pitiful income I was making. Went to Shaina, and through testing and her astute guidance I was able to learn which career would make me want to get out of bed. With Shaina's continued guidance and encouragement I embarked on my new copywriting career! I am at the early stages but I'm seeing real promise for a solid and EXCITING career. If you are feeling stuck in a rut like me go to Shaina and begin the journey to

Chaya Matty Appel

“ She clearly expressed my goals, aspirations, and challenges.”

I have worked with Shaina a few times when I needed help achieving growth in my career. Each time she showed clarity of my needs, and those of my company. She put together top notch presentations which clearly expressed my goals, aspirations, and challenges. She also guided my daughter with great insight, as she started her professional career.

Dovid Lando, PCP CPB

“ Knowing these facts helped with my confidence when pursuing career choices and goals”

Shaina helped me realize my strengths and weaknesses so that I can target the right fields professionally. Knowing these facts about myself, helped with my confidence when pursuing career choices and goals tremendously. Overall, I feel that wherever you are holding, if you use Shaina services, she will help you with practical and personalized insight and clear direction to achieve professional advancements.

Shimon Caplan

“She took my vision and passions and I combined them to create my new career.”

Being an investor and a controller for 15 years in the real estate line I have 2 passions, finance and commercial real estate. I was confused as to how I could combine my passions together and go out on my own. Sitting down with Shaina gave me the clarity and direction I needed. She took my vision and passions and in the most ingenious way combined them to create my new career. I am forever grateful.

Eli Treitel

As a Rockport certified career consultant, you can help your clients achieve career success like this, too.

What you receive through this program:

An opportunity to take the Pathfinder Aptitude Assessment and receive your results and debrief from Shaina Keren.

Shaina Keren coaching accreditation

Rockport Career Consultant Accreditation

A license to administer and interpret the Rockport career test via the online portal (launching Feb 2024)

20+ hours of in-depth training on the Pathfinder Career Design Method.

Advanced annual masterclasses from industry experts

Your listing in the Rockport online consultant directory (launching June 2024)

An exclusive invitation to be part of a vibrant community of professionals who work to transform the careers of students, adults, and business leaders worldwide.

An opportunity to join a paid professional mastermind where you can get referrals, get direct support from Shaina and attend monthly supervision sessions.

Enrollment Process

To participate in this training, you’ll need to complete the Pathfinder Aptitude Assessment at home and attend your 30-minute debriefing session with Shaina before the course starts.  The test and debrief are included in your course fee. (The standard cost is $575.)

Enrollment Process

Feb 26 - March 11, 2024

Enrollment period

After you enroll, you will an email with a link and instructions to the online Pathfinder Aptitude Assessment.

March 11, 2024

Assessments close

Make sure you complete  the assessment within 5 days of receiving the email. The assessment takes 2 - 3 hours to complete.

March 12 - March 18, 2024

Feedback Period

Once we’ve received and scored your assessment, we schedule a 30-minute debrief with you to go over your results.

The next intake is January 2025.

Course Schedule

Live sessions take place weekly on Tuesday evenings from 8:00pm - 9:00pm EST.To receive certification, 80% attendance is required, in addition to 5 completed case studies.

March 19 - April 7, 2024

Semester 1

Semester Break

May 7 - May 28, 2024

Semester 2

June 11, 2024

Graduation

Professional Track

Ideal for professionals who want to advance their career guidance skills

5 hours of recorded content

12 hours of live instruction

Live moderated Slack community

Weekly office hours with your instructor

5 critiqued case studies

Lifetime access to all recordings and updates

Licensing to administer the Pathfinder Aptitude Assessment

Entrepreneur Track

Ideal for anyone who to open a career coaching practice or wants more extensive support

5 hours of recorded content

12 hours of live instruction

Live moderated Slack community

Weekly office hours with your instructor

5 critiqued case studies

Lifetime access to all recordings and updates

Licensing to administer the Pathfinder Aptitude Assessment 2 additional live sessions with Shaina.

Lifetime access to all recordings and updates

Marketing Strategy:

1 private session with Shaina to strategically nail down your niche in the career coaching field (value $500)

Tech Mastery:

1 private session with Shaina to strategically nail down your niche in the career coaching field (value $500)

1 additional coaching session anytime within 12 months (value $500)

Private email support for 3 months post-graduation from Shaina

1 autographed copy of the updated edition of The Pathfinder (publication date mid-2024)

This is your opportunity to advance your career and make an even bigger impact.

Ideal for professionals who want to advance their career guidance skills

- Offers personalized guidance based on experience and qualitative assessments.

- The value lies in the coach’s ability to provide tailored advice, mentorship, and industry insights based on personal interactions and discussions.

- Rates vary from $150 - $300 based on experience and reputation

Rockport Institute Certified career consultant

- Uses an evidence-based method to provide insights and personalized direction grounded in quantitative data.

- Helps identify innate strengths and potential career paths by taking a holistic, objective approach.

- Standard rates start at $500 for the assessment and feedback session.